The 2025 North Carolina Blueberry Festival drew an estimated 40,000 to 50,000 visitors to historic downtown Burgaw this past weekend, creating a significant economic boost for the town, Pender County and area businesses.

Preliminary estimates show the annual celebration generated $2 million to $2.5 million in direct and indirect economic benefits from spending on food, crafts, lodging and event operations. With more than 175 artisan vendors, bustling local restaurants and packed hotels and vacation rentals, the festival proved once again to be one of the county’s biggest annual economic drivers.

“Each year, the North Carolina Blueberry Festival showcases not only our agricultural heritage but also the strength of our community,” said Olivia Dawson, Mayor of Burgaw and Director of Tourism. “The economic impact is a reflection of the hard work of festival staff, volunteers, organizers, and the warm hospitality that defines our community.” 

Attendees contributed to the local economy by purchasing handmade crafts, blueberry-themed foods, homegrown products, and blueberries, among other items. Hotels, vacation rentals, and local shops and restaurants saw increased activity. In addition to visitor spending, the festival invests in the community and key infrastructure, such as a temporary cellular tower that enables expanded services, to support the large crowds. 

“The North Carolina Blueberry Festival is more than a weekend event — it's an economic engine and a celebration of all things local,” said Crystal Batts, festival director. “The support from our residents, vendors, volunteers, and guests continues to grow each year, and we’re proud of the hard work and impact it brings.”

A portion of the festival’s proceeds goes back into the community and other organizations through scholarships, sponsorships, programs and charitable causes.

“We're once again proud of this year’s festival turnout and the positive energy it brings to Burgaw,” said Doug Krynicki, president and chairman of the North Carolina Blueberry Festival. “This event is a labor of love, powered by volunteers, local partners, and community spirit. Seeing tens of thousands of people come together to celebrate the blueberry and support the town is truly rewarding.”

Planning is already underway for upcoming North Carolina Blueberry Festival events, including the 2026 festival, which will align with the 250th anniversary of America’s founding.

For more information, visit www.ncblueberryfestival.com or contact Crystal Batts, North Carolina Blueberry Festival director.